Updating Ecometrica’s brand was long on the cards. It was noted after an investment round that investors wanted to see more budget put into marketing and brand, this signalled the start of the overhaul. The process was head-to-toe, everything needed an update from tone of voice to the logo and everything in between. With limited budget everything aside from the website build was done in house. There was a need to project Ecometrica’s maturity and expertise within the market, we wanted to shake the image of a start-up as that’s not where we were in our journey. It all started with the “E”, it had always been lower case and it was one of the very first things we changed to start giving the brand maturity.