EcoOnline’s own research pointed to the fact that they needed one singular platform and brand, covering from ESG & EHS all the way to chemical management. The rebrand and visual identity updates were crucial to this happening, this was a reflection of work already being done by the product design team. I developed the visual brand along with my team and external agencies, it has led to a more coherent product offering that is easy to sell and most importantly has created a brand that staff and customers are proud to work with.